Our website uses a number of different cookies. These are used for a variety of reasons. Some are essential for certain pages to function effectively (for example, contact forms and our dealer locator). Others are used to analyse visitor behaviour which assists us in improving your experience when visiting our site. Additionally, this site uses cookies for allowing access to social media and for advertising purposes. Please see the sections below for a complete outline of all cookies used on this site.
"Cookies" are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to recognise your device and remember if you've been to the website before.
Cookies are very common web technology - most websites use cookies and have done for years.
Cookies are widely used in order to make websites work more efficiently, as well as providing information to the owners of websites. Cookies are used to measure which parts of the website people visit and to customise your experience. Cookies also provide information that helps us monitor and improve the website's performance.
You can read more about the different types of cookies that we use on this website on this
To find out more about cookies, including how to see what cookies have been set on your computer and how to manage and delete them, visit www.allaboutcookies.org
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a better experience when you browse our website and also allows us to make improvements to our site.
However, if you want to find out more on how to disable cookies you can do so here: www.allaboutcookies.org.
You can read more about the different types of cookies that we use on this website on this
We use a number of different cookies on our website see explanation of the different types below.
1. Strictly Necessary Cookies
Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
| Toyota GB | Cookies across website and forms associated with the Amazon Web Services Elastic Load Balancing functionality for routing client request on the server | |
| Amazon web service | AWSELB AWSALB | This cookie is for Elastic Load Balancing functionality for routing client requests on the server. |
| Celebrus | tgbcsasession tgbcsacdPersisted | users’ cookie consent choice and stores it for auditing purposes |
2. Performance Cookies
These Cookies collect information about how visitors use toyota.co.uk for instance which pages visitors go to most often. These Cookies don’t collect information that identifies a visitor. All information these Cookies collect is aggregated and therefore anonymous. It is only used to improve how are website works.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
| _ga _gid _gat | Google Analytics help us understand how our customers get to our website, the number of people that visit our site, and how they navigate their way around the site once they’re there. We can use this information to improve our visitors’ user experience. Google’s Privacy policy is available at policies.google.com/privacy?hl=en | |
| Optimizely | OptimizelyoptimizelyEndUserId optimizelyBuckets optimizelySegments optimizelyPendingLogEvents | Used to multi variant test new features on www.toyota.co.uk The cookies track what page variant is assigned to each user and records activity and performance. |
| Crazy Egg | _ceg.s _ceg.u _ceir | Track how visitors interact with pages on the website and provide data on how visitors have interactive with various areas of the website. |
| Visual Website Optimiser (Wingify) Owned by Amaze | _vwo_uuid _vis_opt_s _vwo_uuid_v2 _vis_opt_exp_n_combi _vis_opt_test_cookie | Measure the performance of different versions of web pages. Cookies distinguish between new and returning visitors, ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. |
| New Relic | JSESSIONID | Provides a platform for monitoring the performance of web and mobile applications. |
| Sophus3 | TCSess TCID _pk_uid | These cookies help us asses our online marketing. They do this by letting us know when peak visiting times are, how many new visitors we have, and how many responses our online adverts receive. Using this information, we can make sure all our online marketing is tailored to your needs. |
3. Functional Cookies
These Cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
| lang | This functionality is used to recognise language preferences. | |
| Sophus3 | lz_userid lz_visits lz_last_visit | Helps us to understand your website usage and activates the webchat option. |
| Ignition One | evo5_TOYOTA evo5_TOYOTA_popin | Used to measure website engagement and to trigger a pop up form for test drive, quote and brochure requests to highly engaged website visitors on www.toyota.co.uk |
| Psyma | psyma_participation | Used to indicate your participation in the Psyma survey, and prevent multiple invitations . It does not contain any survey data or individual data. |
4. Targeting and advertising Cookies
These Cookies are used to deliver adverts more relevant to you and your interests. We also use them to limit the number of times you see an advertisement as well as help measure the effectiveness of our digital advertising campaigns. They are placed by third party advertising networks on our behalf and with Toyota’s permission. They remember that you have visited on Toyota.co.uk and this is shared with other organisations such as media owners.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
| datrc fr lu | Uses a unique ID to make sure that any advertising you see from us on Facebook, is relevant and personalised. | |
| Youtube | SID HSID Demographics VISITOR_INFO1_LIVE PREF APISID SSID YSC LOGIN_INFO SAPISID | Uses a unique ID to make sure that any advertising you see from us on You Tube is relevant and personalised. |
| leo_auth_token lidc bcookie __utma __utmv __utmz bscookie __qca visit | Uses a unique ID to make sure that any advertising you see from us on Linked in is relevant and personalised. | |
| YieldLab | id | Used for serving relevant and personalised advertising to you after you have visited our site. |
| auth_token twll __utmz secure_session guest_id __utma personalization_id remember_checked remember_checked_on | Uses a unique ID to make sure that any advertising you see from us on Twitter is relevant and personalised. | |
| _ga _gid _gid _gat _ga APISID SSID SAPISID HSID NID PREF SID PREF NID u2 SID SAPISID SSID HSID APISID | Used for serving relevant and personalised advertising to you after you have visited our site. | |
| [m]]PLATFORM (mookie1.com) | id mdata syncdata_ <PARTNER > | Used for serving relevant advertising to you after you have visited our site, and providing reporting on the effectiveness of the advertising, using demographic information, geography, and visitor actions on the Toyota site. |
| AppNexus | anj sess uuid2 | Used for serving relevant and personalised advertising to you after you have visited our site. |
| Ignition One | dsp_id u evo5 | Uses a unique ID to measure activity across the site and help us to improve the site. |
| Vindico (Viant) | cug ct cup | Used for serving relevant advertising to you after you have visited our site. |
| Sizmek (Serving-sys.com) | ActivityInfo2 | Used for serving relevant advertising to you after you have visited our site. |
| DoubleClick by Google | id | Used for serving relevant advertising to you after you have visited our site. |
If you'd prefer to restrict, block or delete Cookies from toyota.co.uk, you can use your browser to do this. www.aboutcookies.org gives full details of how to manage Cookies on different types of web browser.
You can find more information about Cookies at:
www.allaboutcookies.org and www.youronlinechoices.eu
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