To celebrate the launch of the all new Toyota C-HR, Toyota challenged a group of international Internet-famed photographers to capture its spirit through the urban streets. The result is a selection of 24 photographs, each bringing the Toyota C-HR to life through their personal style.

The weekend proved a feat in every possible way – from a challenging brief and navigating through Madrid’s urban jungle to difficult weather conditions. But no task is too big for our visual storytellers. Watch their story below.

In detail

On 26-27 November 2016, Instagrammers from across Europe gathered in Madrid for a unique collaboration. The task at hand, to capture the new Toyota C-HR in an urban setting, whilst using a sense of reflection in line with the recently launched TV campaign (below).

Over the span of 24 hours, these visual storytellers each made their way through Madrid with a Toyota C-HR in search of the perfect shot.

The result is a collection of 24 images, each capturing the design of the car in a highly personal and creative way (gallery below).

/

In total, 19 Instagrammmers from 13 countries took on the challenge; each cherry-picked for their individual creative approach and visual language. Whilst the brief offered creative direction, the main challenge was to stay true to their personal style to assure a rich and varied collection.

From 1 February 2017, the selection of 24 photographs will be exhibited at Le Rendez-Vous Toyota, Toyota’s European showroom on Champs Elysées in Paris (France), together with the Toyota C-HR.

Published: 13 January 2016

Information correct at time of publication.

More about Toyota C-HR

Toyota Buy Online Toyota Buy Online Buying a car couldn’t be simpler with Toyota Buy Online. Buy a New Toyota Vehicle Online Buy a New Toyota Vehicle Online Buying a new car couldn’t be simpler with Toyota’s Buy Online. Buy a Used Toyota Vehicle Online Buy a Used Toyota Vehicle Online Buying an approved used Toyota online has never been easier. Toyota C-HR Hybrid Lime Edition. Powered by JBL. Toyota C-HR Hybrid Lime Edition. Powered by JBL. From its eye-catching design to an immersive audio system powered by JBL, the Toyota C-HR Hybrid Lime Edition is a treat for all your senses.
Toyota Hybrid SUV Range Toyota Hybrid SUV Range Combining all the practicality of our great SUVs with the efficiency of our modern Toyota Hybrid engines. Diamond Design Diamond Design Discover the cutting edge looks of the Toyota C-HR. Building the future Building the future Introducing Toyota New Global Architecture – a new way to build cars that are better for us, our customers and the environment.

© Toyota (GB) PLC is a company registered in England and Wales with registered company number 0916634 with its registered office at Great Burgh, Burgh Heath, Epsom, Surrey,
KT18 5UX.

Toyota (GB) PLC is a member of the Society of Motor Manufacturers and Traders.

Toyota Financial Services (UK) PLC. Registered Office: Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UZ. Registered in England with Number 02299961. Authorised and regulated by the Financial Conduct Authority.