No Land Uncruised

10 million sold since 1951

Toyota celebrates 10 million Land Cruisers

This autumn, Land Cruiser passed an epic milestone with 10 million sales worldwide and Toyota thanks all 10 million customers in joining us in this 68 year journey.

Since 1951, Toyota has taken Land Cruiser owners to all corners of the world, sharing legendary adventures and going beyond limits.

Nothing has stopped us. We’ve crossed rivers and overcome barriers and taken you through the most extreme climates and conquered the most testing of terrains.

But there is still further to go.

New challenges to face, more to discover, more adventures awaiting and the Toyota Land Cruiser will be with you every mile along the way.

Trusted by 10 million of you and counting...


Published: 24 September 2019

Information correct at time of publication.

More about Land Cruiser

Dakar 2019: Victory! Dakar 2019: Victory! Toyota GAZOO Racing SA’s Nasser Al Attiyah and Mathieu Baumel bring home their South African-built Toyota Hilux for an historic victory. The Land Cruiser Utility Commercial The Land Cruiser Utility Commercial Bringing the legendary off-road capabilities and incredible durability to our award winning commercial vehicle line-up. Capturing the Peaks of Europe Capturing the Peaks of Europe On the road with Toyota 4x4 Ambassador @lebackpacker. The Land Cruiser V8 Story The Land Cruiser V8 Story After seven years on sale, the Toyota Land Cruiser V8 has come to an end. We take a look at the latest V8 model and the incredible heritage of the Land Cruiser so far.