Toyota Unveils Full Global Electric Vehicle Line-up

Akio Toyoda: “I would like to talk about Toyota’s strategy for achieving carbon neutrality – particularly our strategy for BEVs, which represent one of the most promising options. I believe that achieving carbon neutrality means realising a world in which all people living on this planet continue to live happily. We want to help realise such a world. This has been and will continue to be Toyota’s wish and our mission as a global company. For that challenge, we need to reduce CO2 emissions as much as possible, as soon as possible. We are living in a diversified world and in an era in which it is hard to predict the future.

“Therefore, it is difficult to make everyone happy with a one-size-fits-all option. That is why Toyota wants to prepare as many options as possible for our customers around the world. We believe that all electrified vehicles can be divided into two categories, depending on the energy that they use. One category is that of “carbon-reducing vehicles”. If the energy that powers vehicles is not clean, the use of an electrified vehicle, no matter what type it might be, would not result in zero CO2 emissions. The other category is that of “carbon-neutral vehicles”. Vehicles in this category run on clean energy and achieve zero CO2 emissions in the whole process of their use. We at Toyota will do our utmost to realise such vehicles. 

“We will continue to advance initiatives in all areas together with many of our partners among Toyota Group companies, suppliers, and dealers. Energy plays a critical role in achieving carbon neutrality. That is exactly why Toyota is committed to providing a diversified range of carbon-neutral options to meet whatever might be the needs and situations in every country and region. It is not us but local markets and our customers who decide which options to choose. As for why we try to keep so many options, in terms of business management, one might think it’d be more efficient to focus on fewer choices. However, we believe that quickly adapting to changes in the future is more important than trying to predict the future, which is uncertain. That is why we want to keep options available for our customers until the right path is clear. 

“We at Toyota aim to be a company that contributes to the global environment, seeks to bring happiness to people, acts, and stays close to its customers. To sum it up, we want to become a company that produces happiness for all, for both individuals and society. We want to pass on an ever-better future for the children of today and those who will come after them. We always want the future to be brighter.

"I believe that the future is something to be created by all of us together. Japan’s automotive industry is home to our 5.5 million colleagues who have supported Japanese manufacturing and mobility. And we have many more colleagues throughout the world. If we all take action with unity of mind and with will and passion, we will be able to leave behind many smiling faces and a beautiful Earth for the next generation. 

 

“That is what I believe. And that is what we will achieve. Thank you.”