Hybrid technology since 1969

Way back in 1969, Toyota started developing hybrid technology. We went into production in 1997 and have been leading the way ever since.

Toyota Century was launched as one of the first petrol turbine hybrids

Auris Touring Sports
World’s first compact estate hybrid and its built in Britain

6 Million Toyota hybrids on the road

This year, there are 6 million of our hybrids on the road – that’s 80% of all the hybrids sold worldwide. And as the biggest producer of this innovative technology, we don’t intend to stop there. By 2020, 50% of all Toyotas will be hybrid.

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Is driving any different?