What do you take for granted?

Trust, dependability and reliability are principles for Toyota - and for everything else in life, too

Whether we admit it or not, we all take something for granted. Something that’s always there when we need it. No questions, no exceptions. Rain or shine, day or night. Something you can always count on. Something that never lets you down.

For a lot of people, that something is a Toyota. Which is why we’re proud to make our well-earned reputation for reliability and dependability central to our latest TV adverts.

To tie in with our new campaign, we asked some people, including a professional adventurer, what they take for granted.

Find out more about what professional adventurer Leon McCarron takes for granted while he’s at home and out on the road.

Or read real-life stories about how owners take their Toyotas for granted.

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