Drive at the appropriate speed for the road typeKeeping to a sensible speed is one of the most important aspects of driving safely. To avoid an accident, it is important to drive at a speed that is appropriate for the road and the conditions. Sometimes, this will be significantly lower than the speed limit.
For example, many accidents occur on rural roads, often with limited visibility and narrow lanes, so driving below the speed limit in these circumstances will keep you safer. Remember the speed limit is a maximum, not a target.