Toyota and English Cricket:

Always a Better Way

Toyota is proud to have formed an exciting new partnership with English cricket.

Together we share an admiration for impeccable timing, controlled power and calm precision. We embrace new technology, we approach every challenge with optimism and we take great pride in our performance. With Toyota and English cricket, there's Always A Better Way.

Toyota ECB official car partner
Why the ECB?

Like Toyota, the ECB is a mix of fine, long-standing traditions. It’s an organisation unafraid to move with the times, embracing innovations and technologies aimed at improving performance.

The ECB leave no stone unturned in the pursuit of improvement. And neither do Toyota.

We strive for the perfect car. England strive for the perfect performance.

We may have different goals but we share this common approach and belief: With Toyota and English cricket, there’s Always A Better Way.

Our highlights so far...

As part of the partnership, Toyota will be headline sponsor of Channel 5’s peak-time international cricket highlights coverage and The 2015 and 2016 Ashes tournaments.

See what happens when Toyota's leading technology combines with cricket in an effort to 'find a better way'...

Why we made it happen…

“Our partnership with the ECB is an excellent opportunity for us to support a fantastic sport that reaches millions of people. We’re proud to be backing England for every success this summer and beyond and providing its players and personnel with vehicles they can depend on.”

Matt Harrison, Toyota GB President and Managing Director

“Ahead of a hugely exciting summer of cricket for the England team, we’re delighted to be entering into a new partnership with Toyota. They are a leading high profile automotive brand that continually strives for enhanced performance; a great fit for England cricket. The deal highlights the continued appeal England cricket brings to a variety of brands.”

Sanjay Patel, ECB Commercial Director

The agreement with the ECB is the latest in a distinguished list of Toyota international sports sponsorship, including an agreement earlier in 2015 with the International Olympic Committee to become part of The Olympic Partner programme. Other activities include support for the IAAF World Championships (athletics) and Cricket Australia.

With us you're in safe hands

Toyota settles the score in... The Dust

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