In 1997 we released the Prius, the world's first mass-produced hybrid passenger vehicle. At launch, the first-generation Prius had a fuel efficiency rating of 28.0 km/L and came with the tagline: "Just in time for the 21st century."
*Average percent of 124,795 combined test drive journeys spent in electric mode on Yaris, Auris, Corolla, C-HR, Camry and RAV4 Hybrids and Prius family. Test drives taken nationally between 01/04/2016 and 31/12/2020 in a variety of weather and driving conditions. Test drives conducted over a total of 1,727,055 miles at an average speed of 23mph.
**WLTP estimated figures
As we transform from an automotive company to a mobility company, we're committed to caring for everyone's movement, from the elderly to Paralympians, regardless of their physical ability. Because when we leave no one behind, we all go further.
Discovery Mobility Technology
By combining our vehicle's reputation for quality and reliability with services that are more in tune with your needs, we want Beyond Zero to mean not just lower emissions, but also a safer, more fun driving experience.
Introducing the bZ series
As part of our Environmental Challenge 2050, we want our zero-emission journey to go even further. Hydrogen is a clean, sustainable energy that will help us reduce the impact of our products and operations on the environment and contribute to a better society.
Discover Toyota's living laboratory
