Let's go
beyond zero

Breaking through barriers and going beyond


Zero emissions isn't our destination. It's another step in our electrification journey to overcome barriers and build a better future for all: beyond emissions, beyond restrictions, beyond expectations and beyond barriers.

IT BEGAN WITH THE PRIUS

In 1997 we released the Prius, the world's first mass-produced hybrid passenger vehicle. At launch, the first-generation Prius had a fuel efficiency rating of 28.0 km/L and came with the tagline: "Just in time for the 21st century."

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REACHING ZERO

Today we offer 4 different electrified powertrains and plan to build 40 new or updated electric vehicles by 2025 to reduce or remove tail-pipe emissions entirely.

*Average percent of 124,795 combined test drive journeys spent in electric mode on Yaris, Auris, Corolla, C-HR, Camry and RAV4 Hybrids and Prius family. Test drives taken nationally between 01/04/2016 and 31/12/2020 in a variety of weather and driving conditions. Test drives conducted over a total of 1,727,055 miles at an average speed of 23mph.
**WLTP estimated figures

GOING BEYOND ZERO

The journey does not end with zero emissions - from helping mobility restrictions to building hydrogen-powered cities, we want to go further, we want to go Beyond Zero.

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BEYOND RESTRICTIONS

As we transform from an automotive company to a mobility company, we're committed to caring for everyone's movement, from the elderly to Paralympians, regardless of their physical ability. Because when we leave no one behind, we all go further.

Discovery Mobility Technology

BEYOND EXPECTATIONS

By combining our vehicle's reputation for quality and reliability with services that are more in tune with your needs, we want Beyond Zero to mean not just lower emissions, but also a safer, more fun driving experience.

Introducing the bZ series

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BEYOND BARRIERS

As part of our Environmental Challenge 2050, we want our zero-emission journey to go even further. Hydrogen is a clean, sustainable energy that will help us reduce the impact of our products and operations on the environment and contribute to a better society.

Learn more about Toyota Hybrid Electric

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