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Let’s go Beyond Zero

Zero emissions isn't our destination. It's another step in our electrification journey to overcome barriers and build a better future for all: beyond emissions, beyond restrictions, beyond expectations and beyond barriers.

It began with the Prius

In 1997 we released the Prius, the world's first mass-produced hybrid passenger vehicle. At launch, the first-generation Prius had a fuel efficiency rating of 28.0 km/L and came with the tagline: "Just in time for the 21st century."

Reaching Zero

Today we offer 4 different electrified powertrains and plan to build 40 new or updated electric vehicles by 2025 to reduce or remove tail-pipe emissions entirely.

Self-Charging Hybrid Electric

Our range of self-charging Hybrid Electric models can travel solely in electric mode for up to 54%* of your driving time.

Plug-in Hybrid Electric

The dual energy delivered by the Hybrid technology allows immediate acceleration and increased fuel efficiency when compared to a standard hybrid electric model.

Battery Electric

Showcased by the upcoming Toyota bZ4X and our electric vans, our new generation of battery-electric vehicles not only support quick recharging, they produce zero tailpipe emissions.

Hydrogen Fuel Cell

The Mirai is powered by electricity made in its innovative fuel cell stack that fuses oxygen and hydrogen to produce electricity. The result? A driving range of more than 400 miles** and zero tailpipe emissions.

*Average percent of 156,254 combined test drive journeys spent in electric mode on Yaris, Auris, Corolla, Toyota C-HR, Camry, Highlander, RAV4 Hybrids and Prius family. Test drives taken nationally between 01/04/2016 and 31/01/2022 in a variety of weather and driving conditions. Test drives conducted over a total of 2,456,370 miles at an average speed of 24mph.
**WLTP estimated figures

Going Beyond Zero

The journey does not end with zero emissions - from helping mobility restrictions to building hydrogen-powered cities, we want to go further, we want to go Beyond Zero.

Beyond Restrictions

As we transform from an automotive company to a mobility company, we're committed to caring for everyone's movement, from the elderly to Paralympians, regardless of their physical ability. Because when we leave no one behind, we all go further.

Building an emotional bond with its driver. The “LQ” is a concept vehicle which uses advanced technology to build an emotional bond between the car and it’s driver. LQ has automated-driving capabilities and “Yui,” a powerful artificial intelligence-powered interactive agent is designed to learn from the driver and deliver a personalised mobility experience.

Beyond Expectations

By combining our vehicle's reputation for quality and reliability with services that are more in tune with your needs, we want Beyond Zero to mean not just lower emissions, but also a safer, more enjoyable driving experience.

Toyota Safety Sense is a suite of active safety technologies designed to prevent or mitigate accidents involving our cars, taking us one step closer to our ultimate goal of eliminating road accidents.

Beyond Barriers

As part of our Environmental Challenge 2050, we want our zero-emission journey to go even further. Hydrogen is a clean, sustainable energy that will help us reduce the impact of our products and operations on the environment and contribute to a better society.

Powering Europe’s first fleet of fuel cell buses, the Caetanobus uses our hydrogen technology and is not only convenient, it’s eco-conscious too. It offers no-compromise public transport, supporting local communities and emitting water vapour as it drives.

Learn more about Toyota Hybrid Electric Vehicles


Learn more about Toyota Battery Electric Vehicles