Toyota & England Cricket:

Always a Better Way

As part of our ongoing commitment to continual innovation, Toyota believe that engaging the right minds can produce some really creative, game-changing ideas.

Cricketer Jimmy Anderson wearing a white coloured Toyota polo t-shirt & speaking to a couple of children.
Cricketer Jimmy Anderson and a group of children posing around a Toyota Vehicle, daytime outdoors shot.

Find out more below about our brand new series of #BetterCricket videos. In partnership with the ECB, and a Chance to Shine, we sent England bowling sensation Jimmy Anderson to a school to surprise a group of smart little cricket fans with some seriously big ideas. All we asked them was one thing:
How would you make cricket better?

Six-year-old Louis has an idea that’ll ensure the last overs are even more nail-biting and bowling someone out becomes even more exciting; Omari wants to introduce a new position entirely; and there’s even an idea that would make rained-off matches a thing of the past.

Find out who we’ll be asking the same question to in 2016 to see more fantastic ideas and feel free to join in the conversation on Twitter and Instagram using the hashtag #BetterCricket. You never know, we may even bring an idea or two to life!

With Toyota and England Cricket Board, there's Always a Better Way.

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