No matter how good something seems, at Toyota we're convinced it can be improved.
On this page we look at a few examples of our philosophy in action, to see the bigger picture, click here to download the brochure.
Prius goes Plural
The Prius family is expanding to include Prius+, the worlds first 7 seat hybrid, and the Prius Plug-in which defies electric car conventions.
7 seat Prius+
Panoramic glass sunroof
Head up Display
£5,000 government grant
15" alloy wheels
Toyota Touch & Go
Yaris Hybrid - the smartest ever Yaris
Europe's first full hybrid supermini brings you all the benefits of the Yaris, combined with extraordinary fuel efficiency of 80.7mpg and emissions so low that it qualifies for free road tax. A compact, stylish and innovative package.
Design - It's no
Genchi Genbutsu - literally 'go and see' - has always been part of the Toyota philosophy so that our vehicles fit the surroundings they are driven in and the people who drive them. From brake pedals to radio buttons, Tokyo to Telford, we make sure every detail is perfect.
A whole new kind of
Toyota was the first to use ecological plastics in a car nearly a decade ago, and we plan to replace 20 per cent of conventional car plastics with plant-derived materials by 2015. Already, the scuff plates and seat cushions of the new Toyota Prius are made from ecological plastics, helping to conserve our fossil fuel resources.
The home of the Auris Hybrid is as
clean as the car it builds.
A car factory might not be the first place you'd turn to for green inspiration. But at our Burnaston plant, the home of the Auris Hybrid, the commitment to green manufacturing is hard to miss. The array of 17,000 solar panels (the largest installed by any UK car maker), generates enough power to build 7,000 cars each year. Since 2002, none of our waste has gone to landfill (a UK first), and since 2008 we've not used incineration either.