Funny thing, starting something new. It can be daunting at first, but it only takes a few followers to make you realise you’re doing something right. It's the same with us and hybrid technology.
First came the Prius, arriving on the streets of Tokyo in 1997. Then came the Auris Hybrid, pushing our fuel efficiency ambitions even further. And the story continued this year, with the launch of the 7 seat Prius+, Prius Plug-in and the Yaris Hybrid. Leading by example, you might say.
Our sophisticated full hybrid system is engineered to automatically monitor driving conditions to decide whether to run on electricity, petrol or both, delivering optimum power and responsiveness at all times.
Our meticulous approach to design has led to an array of innovative features, such as a lightweight design and the conservation of resources, that ensure the lowest possible environmental impact throughout the vehicle’s lifespan.
Outstanding levels of fuel efficiency are achieved through a potent combination of advanced hybrid technology, finely tuned aerodynamics and lightweight materials.
The peaceful performance of our electric EV-mode combined with the high-performance soundproofing materials throughout the engine and passenger compartments delivers a uniquely tranquil driving experience.
The All New Toyota Auris is designed to inspire you from every angle. Confident and contemporary, it has powerful presence on the road and lots of eye catching details. There's a choice of engines, from our world leading full hybrid to advanced petrol and diesel options. All are easy to drive and deliver a great balance of performance and fuel economy.
The original hybrid car; dynamic and futuristic, and designed with modern day living in mind. Shaped by nature the award-winning Prius is innovative and intuitive, with hi-tech features that blend with luxurious interior comfort.
Small, compact and spacious, the Yaris Hybrid inherits all the clever DNA of the Yaris, but has been designed with hybrid technology at the heart.
As Europe's first full hybrid seven-seater the Prius+ boasts extra space while retaining the lowest fuel consumption of any seven-seater on the market. Perfect for families, and that’s why it is part of ours.
Every good idea requires energy and thanks to our Hybrid Synergy Drive we're not short on that. With enough energy a good idea can quickly spread and grow, much like our Hybrid Family, and much like the ideas below.